This Is Street Art
We worked with US Director Dan Bradley to create a launch film for the London Lions 22/23 season, building on a historic run in the FIBA Europe Cup the previous year.
We followed key players from the men's and women's teams across five iconic London locations as they played street style with an olympic size hoop.
The film captures a renewed sense of hope for British Basketball, a turning point and the start of a new guard, inspiring the next generation of hoopers.
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1 x 1' hero film
1 x 30'' cutdown
Stills for online
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London Lions
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Dan Bradley
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Production
Location scouting