Success Lifestyle
A series of short films produced as part of Chivas Regal's 'I rise, we rise' campaign. We worked with Chivas and youth strategy agency NERDS to cast and research the stories of B Young, Stefflon Don and Irene Agbontaen, our new regals. Our objective was to tell unconventional stories about the new regal's journey to success in order to inspire the next generation. Based on the story research we scripted three hero films which told the individual stories of their rise to the top, as told by them.
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3 x 15'' hero assets
3 x 6'' cutdowns
OOH stills campaign
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Chivas Regal
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Otis Dominique
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Story research
Scripting
Production
Stills
BTS
Set design and art buying
VO Record
Post Production
Retouch
Motion Graphics
Music Composition
Talent contracting and management